Within the next 2 years, over 1 billion dollars will be spent by corporations on gamification initiatives (M2 Research).    Join us for what is going to be a great session on how businesses are tapping into the successes of game thinking and game mechanics to engage external users and drive internal behaviors.  The session will be interactive and we will have Alicia Tillman, VP Marketing and Business Services from American Express Business Travel and Elizabeth Langlois, Manager Financial Services Practice from Accenture, showing us how gamification and travel & meetings are currently intersecting.  They will also show us how gamification can be implemented at your company to help drive compliant behaviors within your company's policy. 

About our speakers:

• Elizabeth is a Manager with Accenture’s Financial Service Strategy practice based out of NY.  She focuses on new product development strategy, innovation, and growth strategy for financial services companies.  Recently, she worked with American Express to write a whitepaper on Gamification, which we will discuss in today’s session. 

• Alicia is the Vice President of  Marketing and Business Services for American Express Global Business Travel.   She oversees the company’s value proposition, online acquisition strategy, new business proposals, events and branding.  She also leads Amex’s thought leadership around end user engagement through the use of gamification techniques.  She has sixteen years of experience in the business travel industry.

MEMBERS = $70

GUESTS = $90

Sign up now!  It is going to fill up and seating is limited.  See you all soon.

NYCBTA Team